Sökning: "Sofia Lilliehorn"

Hittade 5 uppsatser innehållade orden Sofia Lilliehorn.

  1. 1. Weight Watchers: Dieting is out, Healthy is in

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Sofia Lilliehorn; Lisalot Marina Ineke Krans; Johanna Schönberg; [2022]
    Nyckelord :WeightWatchers; Rebranding; Implementation Plan; Corporate Branding; Business and Economics;

    Sammanfattning : .... LÄS MER

  3. 2. Levels of corporate branding - A multiple case study to identify and define levels of corporate branding

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Sofia Lilliehorn; Johanna Schönberg; [2022]
    Nyckelord :Corporate Branding; Levels of Corporate Branding; Corporate Branding Spectrum; Corporate Branding Assessment Matrix; Business and Economics;

    Sammanfattning : Title: Levels of Corporate Branding Date of the Seminar: June 2nd, 2022 Authors: Sofia Lilliehorn & Johanna Schönberg Advisors: Mats Urde Keywords: Corporate Branding, Levels of Corporate Branding, Corporate Branding Spectrum, Corporate Branding Assessment Matrix Thesis purpose: To identify and define levels of corporate branding by exploring what sets corporate branding apart internally and externally. Methodology: A qualitative multiple case study with an abductive approach. LÄS MER

  4. 3. Amazon: Unwelcome Giant?! : a case study on competitive dynamics developed from Amazon's entry into the Swedish market

    Kandidat-uppsats, Högskolan Kristianstad/Fakulteten för ekonomi

    Författare :Sarah Gunnarsson; Sofia Lilliehorn; [2021]
    Nyckelord :Competitive Dynamics; Actor; Reactor; E-commerce; Value Co-creation; Value Appropriation;

    Sammanfattning : For the last months, the Swedish e-commerce market has experienced impacted competitive dynamics followed by the entrance of the US giant, Amazon. This thesis investigated the competitive dynamics that developed after the entrance of Amazon on the Swedish e-commerce market. LÄS MER

  5. 4. How corporations’ transition from product branding to corporate branding

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Sofia Lilliehorn; Celina Burian; Johanna Schönberg; [2021]
    Nyckelord :Strategic Brand Management; Product Branding; Corporate Branding; Brand Transition; Business and Economics;

    Sammanfattning : Purpose: This study explores and defines the transition from product branding to corporate branding by answering the following research questions: • Why are corporations transitioning from product branding to corporate branding? • How are corporations transitioning from product branding to corporate branding? • What does it mean for corporations to transition from product branding to corporate branding? Design/methodology/approach A qualitative research approach was suitable for this research since we studied a complex phenomenon. The primary data was collected through semi-structured interviews with the corporations Thule and Pantamera. LÄS MER

  7. 5. En Bättre Människa : En normkritisk studie av föreställningar om kön och sexualitet i berättelsen om normbrytande ungdom

    Kandidat-uppsats, Institutionen för socialt arbete (SA)

    Författare :Mirja Arkegård; Sofia Lilliehorn; [2013]
    Nyckelord :Normbrytande ungdom; LVU; queer; kön; sexualitet.;

    Sammanfattning : This study aims to make out, which notions and ideas about gender and sexuality that comes into expression in the description of the deviant youth. This study is a narrative analysis, based on a queer theoretical approach. The queer theory directs attention to the normative frameworks on gender and sexuality. LÄS MER