Sökning: "Sofia Rockmyr"

Hittade 1 uppsats innehållade orden Sofia Rockmyr.

  1. 1. Conquering the Global Village of Artificial Intelligence- it’s not always cheap and cheerful : A qualitative study on how Artificial Intelligence companies internationalise to the BRIC countries

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Sofie Bengtsson; Sofia Rockmyr; [2019]
    Nyckelord :Artificial Intelligence; Internationalisation; Emerging Markets; BRIC;

    Sammanfattning : Companies within Artificial Intelligence are receiving increased international attention in many industries and the technology is affecting the everyday life of many people, with or without their knowledge. Simultaneous to this development, the BRIC countries have gained a spot in the global sitting room due to their rapid growth and industrialisation, which in its turn has made way for vast business opportunities. LÄS MER