Sökning: "Sofia Steinbock"

Hittade 1 uppsats innehållade orden Sofia Steinbock.

  1. 1. See you at LinkedIn - The complex link between employees and organizations

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Agnes Gustavsson Larsson; Sofia Steinbock; [2019]
    Nyckelord :LinkedIn; Employee perspective; corporate communication; strategic communication; alignment; branding; medarbetarperspektiv; organisationskommunikation; strategisk kommunikation; varumärke; Social Sciences;

    Sammanfattning : The purpose of this study is to contribute with knowledge about how employees perceive their LinkedIn usage in relation to their organization. To increase the awareness of how organizations can work strategically with LinkedIn the link between organizations and employees has been studied. LÄS MER