Sökning: "Sofia Stierna"
Hittade 1 uppsats innehållade orden Sofia Stierna.
1. Brand Building : Differences between how business-to-business companies and business-to-consumer companies build their brands
Magister-uppsats, Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)Sammanfattning : Abstract Title: Brand Building – Differences between how business-to-business companies and business-to-consumer companies build their brands. Authors: Louise Lönnqvist and Sofia Stierna Supervisor: Svante Andersson Level: Master thesis, Independent project in business administration (30 credits), Spring 2014 Keywords: Brand, Brand Building, Brand Equity, Business-to-business, Business-to- consumer. LÄS MER
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