Sökning: "Sofia Ullberg"
Hittade 1 uppsats innehållade orden Sofia Ullberg.
1. Does the Experience really matter in B2B? : A Qualitative Study on Customer Experience Management in B2B
Kandidat-uppsats, Högskolan i Jönköping/Internationella HandelshögskolanSammanfattning : Background: The concept of Customer Experience Management (CEM) is growing as a marketing tool used in order to remain a competitive actor on the market. By designing a customer experience, companies are able to differentiate themselves by offering a holistic customer experience. LÄS MER
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