Sökning: "Sofie Quant"

Hittade 1 uppsats innehållade orden Sofie Quant.

  1. 1. Unconscious Decision Making and its Impact on Consumers’ Intention to Purchase Online : A Quantitative Study Investigating Consumers’ Mental Shortcuts

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Sofie Göransson; Anna Quant; Ellen Rydberg; [2018]
    Nyckelord :;

    Sammanfattning : Consumers often make decisions without being aware of it, also known as habitual decision making. A part of habitual decision making is mental shortcuts, which can push the consumers to unconsciously make decisions. LÄS MER