Sökning: "Sofie Rehnström"

Hittade 1 uppsats innehållade orden Sofie Rehnström.

  1. 1. Hey girl, what are your motives? : Exploring the purchase behavior motives of Swedish females when consuming high-end beauty and skincare products and the effects of online personalized advertising

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan; Jönköping University/IHH, Företagsekonomi

    Författare :Edith Andersson; Matilda Andersson; Sofie Rehnström; [2020]
    Nyckelord :Consumer Behavior; Online Personalized Advertising; Swedish Females; Value Motives; Consumer Response;

    Sammanfattning : Background: As retailing moves towards online shopping the number of online purchases have increased substantially over the last year in Sweden (Klarna Bank AB, 2019). The industry of high-end beauty and skincare products has experienced growth in 2019 (PostNord, 2019), which is of interest to investigate. LÄS MER