Sökning: "Sofie Rehnström"
Hittade 1 uppsats innehållade orden Sofie Rehnström.
1. Hey girl, what are your motives? : Exploring the purchase behavior motives of Swedish females when consuming high-end beauty and skincare products and the effects of online personalized advertising
Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan; Jönköping University/IHH, FöretagsekonomiSammanfattning : Background: As retailing moves towards online shopping the number of online purchases have increased substantially over the last year in Sweden (Klarna Bank AB, 2019). The industry of high-end beauty and skincare products has experienced growth in 2019 (PostNord, 2019), which is of interest to investigate. LÄS MER
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