Sökning: "Sofie Thulin"

Hittade 2 uppsatser innehållade orden Sofie Thulin.

  1. 1. User perception of location-based services : attitudes, behavior and privacy concerns

    Kandidat-uppsats,

    Författare :Sofie Thulin; Nadine Rashid; [2019]
    Nyckelord :location-based services; LBS; user acceptance; user value; privacy; personal integrity; information technology; GDPR;

    Sammanfattning : Compared to the use of a traditional mobile phone, a smartphone user may experience advanced computing capability and connectivity. Internet connection along with advanced technology allows users to access the web, GPS navigation system, WIFI hotspot, etc. LÄS MER

  3. 2. Chinese students’ knowledge and attitude towards sustainability : focus on IKEA and their sustainability work

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Sofie Thulin; Nadine Rashid; [2017]
    Nyckelord :sustainability; IKEA; China; students; marketing; attitude; consumer behavior; consumer responsibility;

    Sammanfattning : Consumers consider themselves being able to change their consumption behavior and by that make a difference. This makes it easier for organizations in the usage of sustainability in their marketing strategy in order to attract customers and keep the already existing ones. LÄS MER