Sökning: "Solange Rubio Berdejo"

Hittade 1 uppsats innehållade orden Solange Rubio Berdejo.

  1. 1. This Land: A media analysis of Latinx representation in ‘woke’ advertising

    Magister-uppsats, Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Författare :Solange Rubio Berdejo; [2019]
    Nyckelord :Latinx portrayals; semiotic analysis; woke advertising; postcolonial critique; alcohol advertising; United States culture wars;

    Sammanfattning : It seems as of late the most acclaimed advertising campaigns have found a formula to commodify the politically correct through what has come to be described as “woke advertising”. This winning strategy has won public appeal for connecting with an ever-evolving audience that is young, diverse and liberal. LÄS MER