Sökning: "Solveig Torstensson"

Hittade 1 uppsats innehållade orden Solveig Torstensson.

  1. 1. Sponsring i Sverige

    Kandidat-uppsats, Sektionen för ekonomi och teknik (SET)

    Författare :Jenny Andersson; Solveig Torstensson; [2008]
    Nyckelord :sponsring; goodwill; marknadsföring; PR; reklam;

    Sammanfattning : The purpose to this study is to find an understanding of the effects of how sponsorship can affect companies and their business and at the same time get a better understanding of how sponsorship is or can be used as a marketing tool in today’s marketing. By using a quality research method we have chosen to use a half structured research method to make it possible to find out how sponsorship as a marketing tool can be used from a company perspective in relation to our chosen thesis. LÄS MER