Sökning: "Sophia Vilhelmsson"

Hittade 1 uppsats innehållade orden Sophia Vilhelmsson.

  1. 1. Marketing Overload? : Investigating the effect of antecedents of marketing avoidance on social media advertising effectiveness

    M1-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Darius Lazauskas; Sophia Vilhelmsson; Huynh Tran; [2017]
    Nyckelord :Antecedents of marketing avoidance; social media advertising effectiveness; advertising effectiveness; advertising; social media; marketing;

    Sammanfattning : Recent developments in internet technology have ushered in unprecedented change when it comes to communication. This change has also given rise to social media, which has significantly changed the way modern communication occurs (Rosengren, 2000; Evans & McKee, 2010; Tuten & Solomon, 2015). LÄS MER