Sökning: "Sophie Arildsson"

Hittade 1 uppsats innehållade orden Sophie Arildsson.

  1. 1. Manolos - the new Omegas? A historiographical gender analysis on brand placements in film

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Samantha Fahlur; Sophie Arildsson; [2011]
    Nyckelord :Management of enterprises; film; brand placement; gender roles; Marketing; gender; Företagsledning; management; Business and Economics;

    Sammanfattning : The thesis is based on a qualitative multiple case study with an abductive approach. It examines the relationship between brand placement and gender roles in films between the 1980s and 2010s, with the main purpose to contribute to the gender and marketing literature on how the portrayal of male and female characters in films has developed, changed and been translated through brand placement within a social context. LÄS MER