Sökning: "Sophie Dyvelås"

Hittade 1 uppsats innehållade orden Sophie Dyvelås.

  1. 1. RFID's Perceived Influence on the Marketing Mix in the Logistics Industry : An exploratory study

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Caroline Hansson; Frida Andersson; Sophie Dyvelås; [2015]
    Nyckelord :RFID; Marketing; Marketing Mix; Logistics;

    Sammanfattning : The logistics industry is known to be one of the main players for integrating Radio Frequency Identification (RFID) into their supply chain. By reflecting radio waves, RFID allows any item to become an intelligent part of an organization’s information infrastructure. LÄS MER