Sökning: "Sotheby’s"

Hittade 1 uppsats innehållade ordet Sotheby’s.

  1. 1. CHRISTIE’S OCH SOTHEBY’S – ”THE OUTSIDE STORY” : AUKTIONSHUSENS ANPASSNINGAR TILL EN DIGITALT PROGRESSIV OCH GLOBALT EXPANDERANDE MARKNAD

    Kandidat-uppsats, Uppsala universitet/Konstvetenskapliga institutionen

    Författare :Johanna Widlund Crisman; [2018]
    Nyckelord :Christies; Sothebys; Christie s; Sotheby s; Auktionsmarknad; Auktionshus; Auktionsverk; Digitalisering; Digital kommunikation; Globalisering; Digitala medier; Sociala medier; Auktionskataloger; Semiotik; Roland Barthes; Russel W. Belk; Formal- och kontextanalys;

    Sammanfattning : Christie's and Sotheby's auction houses have adapted their way of working to a digitally progressive and globally expanding market, where the Internet, during the past two decades, has become an increasingly integral part of almost every aspect of current western culture.  This thesis examines and demonstrates how, and why, the two auction houses have adapted their work to be published through their digital and physical channels. LÄS MER