Sökning: "Souzan Meana"

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  1. 1. Matching Companies' CSR Efforts with Consumers' Perceptions

    Master-uppsats, Lunds universitet/Företagsekonomiska institutionen; Lunds universitet/Ekonomihögskolan

    Författare :Elisabeth Lam; Souzan Meana; [2014]
    Nyckelord :Corporate Social Responsibility; sustainability; consumer perceptions; strategy; marketing communications; value chain; stakeholders; Business and Economics; Technology and Engineering;

    Sammanfattning : Issue of the study: Corporate social responsibility (CSR) is becoming a normal part of every corporate’s business. Companies are putting a lot of effort on sustainability and social responsibility due to an increase in regulations and demands from different stakeholders. LÄS MER