Sökning: "Spomenka Maracic"

Hittade 2 uppsatser innehållade orden Spomenka Maracic.

1. 1. Emotional branding : fulfillment of people's needs: a laboratory experiment

   Master-uppsats, Sektionen för Hälsa och Samhälle

   Författare :Jagoda Maracic; Spomenka Maracic; [2009]
   Nyckelord :Brand; branding; emotional marketing; emotion; emotional branding; trust; personality; lifestyle; relationship;

   Sammanfattning : The concept of emotional branding has not received much attention from the academic community. Emotional branding is a powerful and advantageous instrument. It links brand to the customers, makes customers identify themselves with the brand, adapts brand to customers’ way of life, and makes brand more reliable in customers´ eyes. LÄS MER

3. 2. Different criteria that influence the selection process

   Kandidat-uppsats, Institutionen för ekonomi

   Författare :Martin Granberg; Spomenka Maracic; Yuk-Kee Pan; []
   Nyckelord :;

   Sammanfattning : This paper presents the already well explored field on recruiting alternatives for a manager position in a subsidiary located abroad. The aim of the dissertation is to distinguish different criteria described in literature that influence the choice between home or host country manager. LÄS MER