Sökning: "Sponsored Instagram Posts"
Visar resultat 1 - 5 av 25 uppsatser innehållade orden Sponsored Instagram Posts.
1. KOMMODIFIERING AV KROPPSAKTIVISMEN. En kvantitativ och etnografisk innehållsanalys av svenska kroppsaktivsters innehåll på Instagram
Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikationSammanfattning : Throughout the history, women have been exposed to and affected by normative ideals concerning their appearance and body-size. As an opposition to this, certain political movements have evolved and grown, like body- and fat activism, to challenge the current destructive ideals. LÄS MER
2. Silent Followers! : A Qualitative Study on the Factors Behind Low Comment Engagement Among Luxury Brand Followers on Instagram
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Sammanfattning : This research explores the reasons why followers of luxury brand Instagram accounts engage less frequently through commenting despite having a large number of followers. The study addresses the research question: "Why do Instagram followers of the luxury brand engage less through comments despite having a large number of followers?". LÄS MER
3. INFLUENCERS OCH FÖLJARE - EN ÖMSESIDIG RELATION?
Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikationSammanfattning : Social media is now part of our everyday life. Most people are either on Facebook, Instagram, Twitter, YouTube etc - or all of them. These social platforms have developed over time and concepts such as influencers and influencer marketing have occurred. LÄS MER
4. "Detta inlägg är sponsrat av ..." : Svenska konsumenters köpbeteende - hur och om det påverkas av sponsrade inlägg på Instagram
Kandidat-uppsats, Södertörns högskola/FöretagsekonomiSammanfattning : It is a fact that the phenomenon of Influencer Marketing and sponsored posts on Instagram is one of the most effective marketing methods today (Tafesse and Wood 2021). What has contributed to this, among other things, is the great impact that these influencers have on consumers' buying behavior (ibid.). LÄS MER
5. "Om inlägget är sponsrat tänker jag inte gilla" : En undersökning om interaktionen på sponsrade och icke-sponsrade inlägg från influencers följare
Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och mediaSammanfattning : The purpose of this study is to investigate the motives of young women choosing to interact with Swedish female influencers on Instagram, and these young womens, the followers, attitudes to sponsored material. The theories chosen as relevant for this study are “parasocial theory” as well as “perceived interconnectedness”. LÄS MER