Sökning: "Sponsoring Platform"

Hittade 5 uppsatser innehållade orden Sponsoring Platform.

  1. 1. Ett givande och tagande : En kvalitativ studie om idrottsföreningars och företags samarbeten kring sponsring

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Jenny Segerfalk; Paula Juhlin; [2019]
    Nyckelord :Sport clubs; corporation; sponsorship; interests; conflict and power;

    Sammanfattning : Sports in Sweden has become increasingly commercialized in order to compete with other associations and are thereby in need of capital. Companies often have the capital that the sport clubs are in need of and can through using the sports as a platform reach out to new or broader target groups. LÄS MER

  3. 2. Kortfilm - födkrok eller språngbräda? : En undersökning om de digitala plattformarnas påverkan på distributionen av svensk kortfilm

    Kandidat-uppsats, Högskolan Väst/Avd för medier och design

    Författare :Simon Bengtsson; Carl Nyholm; [2018]
    Nyckelord :Swedish short film; future filmmaker; distribution; media convergence; financing; digital platforms; svt play; Svensk kortfilm; framtida filmskapare; distribution; mediekonvergens; finansiering; digitala plattformar; Svt play;

    Sammanfattning : The intent of this paper is to examine the conditions for Swedish filmmakers with the short film format as final goal. Through a qualitative study we investigate what paths there are for distributing short films through the digital platforms available today. LÄS MER

  4. 3. Sponsring blir vad man gör det till : En studie om varför företag använder sponsring av idrottsevenemang som en kommunikationskanal

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Siri Frimodig; Sofia Jäger Stenberg; [2016]
    Nyckelord :Sponsoring; Sponsors; Sporting events; Relationship marketing; Brand awareness; Sponsring; sponsorer; idrottsevenemang; relationsmarknadsföring; varumärkeskännedom;

    Sammanfattning : Background: Marketing communication is constantly changing and one way to communicate with customer is to use sponsoring. Sponsorship in sport has changed over the past years and new opportunities has developed. It is therefore interesting to ask sponsors what their opinion about sponsoring is. LÄS MER

  5. 4. Ambush Marketing From a Swedish Consumer Perspective : Spectators and Fanatics Opinion Towards companies' ´Free Riding´Strategy

    Kandidat-uppsats, Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Författare :Isabel Olguin Jidebom; Elizabeth Zhang; [2014]
    Nyckelord :Ambush marketing; Sponsorship; Consumer opinion; Consumer Behavior; Sport Games;

    Sammanfattning : Wherever we go, marketing is all around us. Sport events are no exception. Sport events have during the last years become a platform and a communication tool for marketing companies. The major reason for the increasing attraction of sport games is because of its’ enormously attraction of audience. LÄS MER

  7. 5. Effectiveness of official event sponsorship : A study of Rally Sweden 2013

    Magister-uppsats, Avdelningen för företagsekonomi

    Författare :Thomas Rosenberger; Ivana Marková; [2013]
    Nyckelord :Sport Sponsorship; Brand; Image; Awareness; Unaided; Aided; Recall; Rally Sweden; Sponsoring Platform;

    Sammanfattning : .... LÄS MER