Sökning: "Sponsorship Management"

Visar resultat 11 - 15 av 33 uppsatser innehållade orden Sponsorship Management.

  1. 11. Merchandise påverkan för överlevnad : En studie om hur svenska hockey- och fotbollsklubbar går tillväga för att överleva

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Carl-Johan Ingelström; Anton Wase; [2016]
    Nyckelord :Sport marketing; Sponsorship; Brand; Merchandise; Sportfans; Spectators; Sport management; Sport; Sport teams; Allsvenskan; SHL; Soccer; Ice-hockey; Sportmarknadsföring; Sponsorer; Varumärken; Merchandise; Fans; Sport management; Sport; Klubblag; Allsvenskan; SHL; Fotboll; Hockey;

    Sammanfattning : Syftet med studien är att kartlägga hur klubblag med försäljning av merchandise går tillväga för att överleva på en ständigt utvecklande och konkurrerande marknad. Metoden är av kvalitativ abduktiv forskningsansats där djupintervjuer med svenska klubblag ligger till grund för empirin. LÄS MER

  3. 12. The Interrelations of Intrafirm Management Control and Inter-organizational Relationships - A study of sponsorship activities within elite sports clubs

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Författare :Marcus Kristensson; Gabriel Spetz; [2016]
    Nyckelord :Management Control; Interfirm Relationships; Intrafirm Management Accounting; Sponsorship Management; Control Package;

    Sammanfattning : This paper adds to the emerging stream of literature on the interrelations between intra- and interfirm management control by looking into how various forms of collaborations influence, and are in turn influenced, by internal management control systems (MCS). We draw theoretically on Merchant & Van der Stede's (2003) result, action, personnel and cultural controls, which are used as a package to analyze mutual influences between the firm and its various collaborations. LÄS MER

  4. 13. SUPPLY CHAIN FINANCE A Buyer-Centric Supplier Payables Financing Initiative

    M1-uppsats, Lunds universitet/Produktionsekonomi

    Författare :Martin Jemdahl; [2016]
    Nyckelord :Technology and Engineering;

    Sammanfattning : With an increased importance of working capital management and supply chain risks, supply chain finance has gained an increasing interest from organizations across the world. A buyer-centric supply chain finance solution can create a ‘win-win’ situation for buyers and suppliers, by allowing buyers to extend payment terms and suppliers to get payments in advance. LÄS MER

  5. 14. Measurability of corporate sponsorship in sport events

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Författare :Oscar Lundqvist; Philip Green; [2015]
    Nyckelord :Measurability of corporate sponsorship; Performance evaluation; Corporate sponsorship; Sponsorship; Management control system;

    Sammanfattning : Number of companies involving into sponsorship has been increasing over the years and today sponsorship is a fully global industry (Stotlar 2004). Despite this little research has been made in the area, and in particular in the field of corporate sponsorship and measurability. LÄS MER

  7. 15. IS/IT Risk Assessment in the Implementation of a Business Continuity Plan : An integrated approach based on Enterprise Risk Management and Governance of Enterprise IT

    Master-uppsats, Högskolan i Jönköping/IHH, Informatik

    Författare :Cristina Cecilia Hidalgo Valdez; [2015]
    Nyckelord :Enterprise Risk Management; Governance of Enterprise IT; Business Continuity Plan; Risk Assessment; IS Risk; IT Risk.;

    Sammanfattning : Business continuity is an area of research that ensure continuity of enterprise operations. Business continuity requires knowledge and input from business and IT leaders to assess and manage risks associated with critical business processes to develop a plan that can allow the organization to resume operations. LÄS MER