Sökning: "Sponsorship Management"

Visar resultat 21 - 25 av 33 uppsatser innehållade orden Sponsorship Management.

  1. 21. Leveraging Brand Equity through Sponsorships - An explanatory study of brand loyalty in consistent and conflicting club and player sponsorship scenarios in European football

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Hampus Gunnarsson; Erik Brännström; [2011]
    Nyckelord :Brand Loyalty; Sponsorships; Club attachment; Image transfer; Football; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : The purpose of the thesis is to measure the effect of consistent and conflicting sponsorship scenarios on brand loyalty of sponsoring firms among club supporters. The method of research is a quantitative quota sample survey study on 715 Swedish respondents. Through a deductive approach the thesis tests hypotheses. LÄS MER

  3. 22. Idrottsföreningar och deras varumärke - En studie av profilering och sponsring inom den nordvästskånska elitidrotten

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Filippa Nilersköld; Jessica Thern; Sven Boström-Svensson; Linus Oskarsson; [2010]
    Nyckelord :Varumärke; sponsring; profilering; idrottsföreningar; brand extension; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : Syfte: Att skapa en djupare förståelse för hur svenska elitföreningar aktivt arbetar med sitt varumärke i sin profilering gentemot tänkbara intressenter så som supportrar och sponsorer. Metod: Uppsatsen är kvalitativ och deskriptiv i sin utformning och den insamlade empirin kommer från semi-strukturerade intervjuer. LÄS MER

  4. 23. Scoring Goals for Brand Identity

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Erik Grafström; Andrew Wilson; Coral Norbech; [2009]
    Nyckelord :Brand Identity; city branding; sporting cities; major events; sponsorship; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : This study aims to analyse the brand identity of sporting cities using existing sponsorship and city branding theory. A comparative case study was conducted between Melbourne, Australia (identified as the benchmark sporting city) and Malmö, Sweden (an emerging sporting city). LÄS MER

  5. 24. Enhancing Relationships : Strenghtening customer relations through sport sponsorship

    Magister-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Författare :Justus Leistén; Kamran Sairafi; [2009]
    Nyckelord :sport sponsorship; relationship marketing; trust; commitment; value; satisfaction; loyalty;

    Sammanfattning : During the 1980s and 1990s, commercial sponsorship grew with a rapid pace with an increase in worldwide spending from $2 billion in 1984 to $18.1 billion in 1997. Also, when the sponsorship market grew the interest amongst business researchers grew and finally became an own topic within business. LÄS MER

  7. 25. The Meaning of Sponsoring : A study on the motives behind sponsoring a sports team and the following effects on brand awareness.

    Kandidat-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Författare :Fredrik Skovshoved; Salar Roshandel; [2009]
    Nyckelord :Sponsoring; Sport; Brand awareness; Motives; Effects; Sponsring; Sport; Motiv; Effekt; Varumärke;

    Sammanfattning : Background: Sponsoring is a topic that has always been present but in different forms. Recently however, it has become even more popular and companies today invest small fortunes on becoming sponsors of different events, individuals and teams. LÄS MER