Sökning: "Sponsorship Management"

Visar resultat 6 - 10 av 33 uppsatser innehållade orden Sponsorship Management.

1. 6. The Untold Story of the Sponsee - A Study of the Sponsorship Strategy of Swedish Elite Football Clubs

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Jakob Ivarsson; Måns Claeson; [2019]
   Nyckelord :Sponsorship; Sponsee Sponsorship Strategy; Brand Image Strategy; Relationship Strategy; Business and Economics;

   Sammanfattning : Thesis purpose: This study aims to establish an understanding of the sponsee sponsorship strategy, with the purpose of expanding on the academic understanding and narrowing the identified research gap. Methodology: A qualitative study through semi-structured interviews with Swedish elite football clubs was conducted to answer how the sponsee strategically engage in sponsorships. LÄS MER

3. 7. Should we stay or should we go? - Key brand elements that can be affected by sponsorship issues and how to communicate the “go-decision”

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Jakob Ivarsson; Carolin Bruder; Helena Lübeck; [2018]
   Nyckelord :Sport sponsorship; crisis management; on-the-field misbehaviour; off-the-field misbehaviour; external communication; Business and Economics;

   Sammanfattning : Purpose: The purpose of this paper is to examine how sponsorship crises can affect brands. Especially brands that have decided to part from their athletes are taken into account in this paper. Besides that, it aims to establish managerial guidelines that help to communicate the termination of sponsorship activities. LÄS MER

4. 8. The Road to Success; A Multiple case study of the European Football industry

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Mattias Ivarsson; [2017-09-13]
   Nyckelord :Financial success; sporting success; football finance; competitive advantage; financial fair play;

   Sammanfattning : Background: The landscape of UEFA football industry has change in the recent years, football clubs of today have developed into profit-seeking organization and the governing body UEFA has implemented the legislation Financial Fair Play. The new landscape of the industry has change the way football clubs is competing and in order for a football club to compete at the highest level, the club must both improve the sporting performance and the financial performance. LÄS MER

5. 9. Sport Sponsorship : Managing the relationship between a sponsor and a sponsee

   Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Författare :Veronica Lilja; Karin Isacsson; [2017]
   Nyckelord :sport sponsorship; sweden; business relatioships; sport; sponsorship; gloal; sponsee; sport entity; interorganizational relationship; marginal utility; exchange theory; commitment and trust; benefits; managing; management;

   Sammanfattning : Sports sponsorship accounts for the majority of global sponsorship revenue and is a mutually beneficial business relationship between two parties -the sponsor and the sponsee. The most successful sports sponsorships are based on a good relationship between the sports entity and its sponsor, however, the relationship between the sponsor and the sponsee is difficult to understand due to the lack oftheoretical and managerial implications of the area. LÄS MER

7. 10. The Sponsorship Collaboration - A Game On Equal Terms? A qualitative study of gender-influence in football sponsorship collaborations

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Amanda Sochon; Anna Zdolsek; [2017]
   Nyckelord :Sponsorship; Sponsorship Collaboration; Women in Sport; Women s Football; Gender;

   Sammanfattning : Corporate interest in sponsorship is continuously increasing globally and sport is receiving the largest portion. In Sweden, a country ranked as one of the most gender-equal countries in the world, 46 % of elite athletes are women but only 20 % of sport sponsorship resources are allocated to this group. LÄS MER