Sökning: "Sponsorship"

Visar resultat 6 - 10 av 267 uppsatser innehållade ordet Sponsorship.

1. 6. Bortom mål och prestation : En kvalitativ studie som syftar till att studera hur Helsingborgs IF:s (HIF) Corporate SocialResponsibility arbete kan användas som medel till att attrahera och bibehålla sponsorer ikontrast till deras sportsliga framgångar.

   Kandidat-uppsats, Malmö universitet/Institutionen Idrottsvetenskap (IDV)

   Författare :Ellen Elfman; Hugo Brodin; [2023]
   Nyckelord :Corporate Social Responsibility CSR Swedish football club Helsingborgs IF HIF ; stakeholder and customer relations;

   Sammanfattning : This paper examines the relationship between Corporate Social Responsibility (CSR) effortsand sporting success in attracting and retaining sponsors with a focus on the Swedish footballclub Helsingborgs IF (HIF). In 2022, Helsingborgs IF was relegated from Allsvenskan(swedish top-flight football) to Superettan (swedish second tier league) and faces a newexternal situation in relation to competition, attractiveness and commercial development inthe coming season (2023). LÄS MER

3. 7. The Black Knight Rises : A mixed-methods analysis of the impacts of external support to regimes on the success of nonviolent resistance movements

   Master-uppsats, Uppsala universitet/Institutionen för freds- och konfliktforskning

   Författare :Samuel Maret; [2023]
   Nyckelord :Nonviolent resistance success; Black Knights; external support; Belarus;

   Sammanfattning : Nonviolent campaigns often extend beyond national boundaries, attracting the attention and involvement of international actors. However, our understanding of the effects of external support on the outcomes of nonviolent protests remains limited. Existing research mainly focuses on internal factors of success or concentrates on one or few cases. LÄS MER

4. 8. Idrottssponsringens komplexitet : En studie om företags mål och föreningars attraktionskraft

   Kandidat-uppsats, Högskolan Dalarna/Institutionen för kultur och samhälle

   Författare :Sebastian Ruotsalainen; Rikard Westman; [2023]
   Nyckelord :Sponsorship; sports sponsorship; value offer; corporate sponsors; partners; sponsorship relations; exchange; corporate objectives; personal preferences; social benefits; Sponsring; idrottssponsring; värdeerbjudande; företagssponsorer; samarbetspartners; sponsorrelationer; utbyte; företagsmål; personliga preferenser; samhällsnytta;

   Sammanfattning : Idrottssponsring ses idag som ett legitimt marknadsföringsverktyg, och är någonting som företag spenderar allt mer pengar på. För idrottsföreningar är sponsorintäkter en viktig del i att bedriva sin verksamhet. LÄS MER

5. 9. Birds of a Feather Flock Together: Does Similarity Between Sponsor and Sponsee Predict a Successful Sponsorship? : A Study Based on External Congruence and Women’s Sports

   Magister-uppsats,

   Författare :Antonio Crnoja; Jesper Grandell; [2023]
   Nyckelord :congruence; sponsorship; sponsor; similarity; consumer behavior; women’s sports; ice hockey; ESCS; niche sports; external congruence; brand equity; brand awareness; brand image; perceived brand quality;

   Sammanfattning : Sponsorship is an essential part of marketing communications within sports (Biscaia et al., 2014). Congruence, or the degree to which a sponsor and an event mesh, is one of the main factors influencing sponsorship memory accuracy (Evans, 2019). LÄS MER

7. 10. The influence of managers personal preferences on sport sponsorship in small-medium sized businesses : A qualitative case study of the effect on brand equity

   Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Författare :Hanna Hedin; Emma Salqvist; [2023]
   Nyckelord :Sport Sponsorship; Brand Strategy; Brand Equity; Managers’ roll; Biased Decisions; Sponsorship Objectives;

   Sammanfattning : Title: “The influence of managers personal preferences on sport sponsorship in small-medium sized businesses - A qualitative case study of the effect on brand equity” Date: 2023-05-23Level: Bachelor Thesis in International MarketingAuthors: Emma Salqvist & Hanna Hedin Supervisor: Olga Rauhut Kompaniets Examiner: Fawzi Halila Aim: This study aims to provide an analysis of how the managers’ personal preferences on sport sponsorship has an impact on the sponsoring company’s brand equity in small-medium sized companies. Methodology: The study has a qualitative research method with a deductive approach. LÄS MER