Sökning: "Sport Games"

Visar resultat 1 - 5 av 141 uppsatser innehållade orden Sport Games.

  1. 1. Framing the Olympics: RT’s Responses to Controversies Linked With Russia’s Presence at the Winter Games from 2014-2022

    Master-uppsats, Uppsala universitet/Institutet för Rysslands- och Eurasienstudier

    Författare :Colin Fritz; [2024]
    Nyckelord :RT; Politicisation of Sport; News Framing; The Olympic Games; Doping; Framing;

    Sammanfattning : The Russian Federation’s presence on the global stage of the Olympic Games has been linked with considerable controversy from 2014 onwards. The nation’s use of international sport for promoting its image, state-sponsored doping, and Russia’s illegal occupations of Ukraine staged in close time proximity with the Games are all controversies which have taken their toll on the country’s image, both within and beyond the context of sport. LÄS MER

  2. 2. Understanding the Dynamics of Brand Loyalty in National team sports - A Qualitative study of brand management within professional team sports”

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :William Nordlund; Mattias Johansson; [2023-07-03]
    Nyckelord :Brand Experience; Brand Communities; Brand loyalty; Sports Marketing; Sport fans;

    Sammanfattning : In previous research there has been acknowledgement about the importance of Brand loyalty in sports, where the brand experience can function as a tool to create loyalty among fans. Brand communities have proven to have positive effects on customer satisfaction and brand loyalty in sports. LÄS MER

  3. 3. STEREOTYPER I FOTBOLLEN – SOM ETT SPEL MED VINNARE OCH FÖRLORARE - En kvalitativ språkanalys om kommentatorers rapportering ur ett genusperspektiv

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Marion Lindström; Elsa Nilsson; [2023-03-10]
    Nyckelord :Stereotyper; genus; intersektionalitet; fotboll; kommentatorer; jämställdhet; journalistik; kommunikation;

    Sammanfattning : Executive summary Football is one of the most popular sports in the world, where many people play, or at least watch the sport. Originally, the sport has been mostly played by men, which has contributed to an unequal football industry. Mainly, the industry is unequal when it comes to gender, ethnicity, sexuality, etcetera. LÄS MER

  4. 4. En bild säger mer än 1000 ord Könsrepresentationen under Olympiska spelen på förstasidorna i Aftonbladet & Sportbladet 1936–2020

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation; Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Sara Romano; Anja Magnusson; [2023-03-10]
    Nyckelord :genus; idrott; Olympiska spelen; Aftonbladet; Sportbladet; sportjournalistik; gender; athletics; the Olympic games; Aftonbladet; Sportbladet; sport journalism;

    Sammanfattning : Abstract A picture says more than 1000 words Sara Romano and Anja Magnusson Bachelor thesis in Journalism HT 2022 The purpose of this essay is to analyze how often female and male athletes are presented in images, captions and headlines on the front pages in the Swedish magazines Aftonbladet and Sportbladet every twelve years in the summer Olympic games from 1936. The intention of the essay is to establish how female and male athletes are described in Aftonbladet and Sportbladet in relation to nation, achievements, the perspective which the photographs are taken from and the activity of the athletes. LÄS MER

  5. 5. Storvreta IBK:s arbete med marknadsföringsmixen : En kvalitativ undersökning om hur Storvreta IBK arbetar med marknadsföringsmixen för att skapa ett attraktivt evenemang

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Klara Wennerholm; [2023]
    Nyckelord :marketing mix; sports; sports club; floorball; Storvreta IBK; marknadsföringsmixen; sport; idrottsklubb; innebandy; Storvreta IBK;

    Sammanfattning : Innebandyklubben Storvreta IBK leder publikligan i Svenska Superligan och har länge haft höga publiksiffror. Detta bevisar att Storvreta IBK har ett attraktivt evenemang att erbjuda och andra klubbar har tagit inspiration från dem kring upplägg och liknande. LÄS MER