Sökning: "Sport success"

Visar resultat 1 - 5 av 95 uppsatser innehållade orden Sport success.

  1. 1. Sports and Business in a Swedish Football Club A case study on Örebro SK

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Författare :Gabriel Bekassy Fritzson; Clara Bascuas; [2024]
    Nyckelord :Institutional logics; Football; PMS; Compromising; ; Commercialization;

    Sammanfattning : One must not forget that we are working with people, we cannot simply purchase a more powerful engine. The quote from an employee in our case organization emphasizes the human aspect in football operations, cautioning against the belief that acquiring superior resources guarantees better performance. LÄS MER

  3. 2. Formula 1 Drive to Thrive - How to Handle Success

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Karol Gasienica; August Ström; Cornelia Biller; [2024]
    Nyckelord :Formula1; business case; success; brand identity; community management; Business and Economics;

    Sammanfattning : The popularity of the Netflix series ‘Drive To Survive’ has almost doubled the amount of Formula 1 (F1) fans thanks to its great storytelling and compelling narratives about the drivers, teams, the rivalries between them and challenges they tackle. The first season aired in 2019 and it is estimated that more than 6. LÄS MER

  4. 3. Arbetet utanför de kritade linjerna : En kartläggning av Allsvenska herrfotbollsklubbars relationsmarknadsföring gentemot sponsorer

    Magister-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

    Författare :Arvid Jarmstad; Albin Larsson; [2023]
    Nyckelord :Sponsorship; Relationship marketing; Brand Equity; Exposure; Corporate social responsibility; Sporting performance; Supporters; Sponsorer; Relationsmarknadsföring; Brand Equity; Exponering; Corporate social responsibility; Sportslig prestation; Supportrar;

    Sammanfattning : Syftet med studien är att kartlägga hur corporate social responsibility, sportsliga prestationer och supportrar påverkar Allsvenska herrfotbollsklubbars relationsmarknadsföring gentemot sponsorer. Fotboll är den största sporten i Sverige och sponsorer är en viktig inkomstkälla för svenska fotbollsklubbar. LÄS MER

  5. 4. Financial Prosperity and sport achievement in the European Football

    Magister-uppsats, Högskolan Dalarna/Institutionen för kultur och samhälle

    Författare :Joakim Eriksson; [2023]
    Nyckelord :European football clubs; Financial performance; Sporting performance; Panel regression analysis; Wage costs; Increasing revenues; Debt-equity ratio; Return on assets;

    Sammanfattning : This study examines the relationship between financial conditions and on-field success among 36 prominent European football clubs from 2010 to 2017. The research employs panel regression analysis to explore how clubs’ financial indicators such as wage costs, increasing revenues, debt-equity ratios, and return on assets correlate with their sporting performance. LÄS MER

  7. 5. The Formula to Success

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Julia Möller; Kajsa Knutsson; [2023]
    Nyckelord :Formula 1; High-profile sports teams; Sports Fans; Brands; Brand community; Consumer-Brand Relationship.; Business and Economics;

    Sammanfattning : Research question: How does the consumer-brand relationship evolve between fans and highprofile sport teams? Purpose: The aim of this thesis is to understand how the consumer-brand relationship evolves between fans and high-profile sports teams, more specifically, Formula 1 teams. It will explore the triadic relationship that exists with other consumers in addition to the dyadic relationship between a brand and a consumer. LÄS MER