Sökning: "Sporthandelsbranschen"
Hittade 2 uppsatser innehållade ordet Sporthandelsbranschen.
1. Ett bollplank för identiteten : En kvalitativ studie om hur företag inom sporthandelsbranschen utformar sin varumärkesidentitet med hjälp av sociala medier
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : ABSTRACT Research question • How does companies form their brand identity using social media? Purpose The purpose of this study is to examine and analyze social media’s influence on the brand identity within the sport trade industry, to be able to explain and create an understanding how social media is used to form the identity. Method The study is of a qualitative research method and has a deductive approach with inductive elements. LÄS MER
2. It takes two to tango : En studie om relationers påverkan på samarbetet mellan leverantörer och detaljister inom sporthandelsbranschen
Kandidat-uppsats, Högskolan i Borås/Institutionen TextilhögskolanSammanfattning : The trends in trade have been changing in the last few years. To offer a good product with agood price is not enough today, it’s also required that businesses create a good relationshipwith their customers and then do their best in maintaining it. LÄS MER