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Visar resultat 1 - 5 av 39 uppsatser som matchar ovanstående sökkriterier.

1. 1. Arbetet utanför de kritade linjerna : En kartläggning av Allsvenska herrfotbollsklubbars relationsmarknadsföring gentemot sponsorer

   Magister-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

   Författare :Arvid Jarmstad; Albin Larsson; [2023]
   Nyckelord :Sponsorship; Relationship marketing; Brand Equity; Exposure; Corporate social responsibility; Sporting performance; Supporters; Sponsorer; Relationsmarknadsföring; Brand Equity; Exponering; Corporate social responsibility; Sportslig prestation; Supportrar;

   Sammanfattning : Syftet med studien är att kartlägga hur corporate social responsibility, sportsliga prestationer och supportrar påverkar Allsvenska herrfotbollsklubbars relationsmarknadsföring gentemot sponsorer. Fotboll är den största sporten i Sverige och sponsorer är en viktig inkomstkälla för svenska fotbollsklubbar. LÄS MER

3. 2. Financial Prosperity and sport achievement in the European Football

   Magister-uppsats, Högskolan Dalarna/Institutionen för kultur och samhälle

   Författare :Joakim Eriksson; [2023]
   Nyckelord :European football clubs; Financial performance; Sporting performance; Panel regression analysis; Wage costs; Increasing revenues; Debt-equity ratio; Return on assets;

   Sammanfattning : This study examines the relationship between financial conditions and on-field success among 36 prominent European football clubs from 2010 to 2017. The research employs panel regression analysis to explore how clubs’ financial indicators such as wage costs, increasing revenues, debt-equity ratios, and return on assets correlate with their sporting performance. LÄS MER

4. 3. Bortom mål och prestation : En kvalitativ studie som syftar till att studera hur Helsingborgs IF:s (HIF) Corporate SocialResponsibility arbete kan användas som medel till att attrahera och bibehålla sponsorer ikontrast till deras sportsliga framgångar.

   Kandidat-uppsats, Malmö universitet/Institutionen Idrottsvetenskap (IDV)

   Författare :Ellen Elfman; Hugo Brodin; [2023]
   Nyckelord :Corporate Social Responsibility CSR Swedish football club Helsingborgs IF HIF ; stakeholder and customer relations;

   Sammanfattning : This paper examines the relationship between Corporate Social Responsibility (CSR) effortsand sporting success in attracting and retaining sponsors with a focus on the Swedish footballclub Helsingborgs IF (HIF). In 2022, Helsingborgs IF was relegated from Allsvenskan(swedish top-flight football) to Superettan (swedish second tier league) and faces a newexternal situation in relation to competition, attractiveness and commercial development inthe coming season (2023). LÄS MER

5. 4. Managing Stakeholders’ Expectations of CSR : A qualitative interview study of Allsvenskan

   Master-uppsats,

   Författare :Albin Andersson; Tobias Chau; [2023]
   Nyckelord :Corporate Social Responsibility; CSR; Sports Organizations; Swedish Elite Football Clubs; Allsvenskan; Stakeholder; Stakeholder Theory and Institutional Theory;

   Sammanfattning : Abstract Background: The increasing professionalization of sports clubs has led to a shift in their objectives to include social responsibility in addition to sporting success. The change is due to the demand from society for organizations to contribute back to society and the need for clubs to maintain authentic relationships within their communities. LÄS MER

7. 5. Idrottens betydelse, nationella effekter av sportslig framgång.

   Kandidat-uppsats, Göteborgs universitet/Institutionen för nationalekonomi med statistik

   Författare :David Hård; Oscar Pettersson; [2022-09-05]
   Nyckelord :;

   Sammanfattning : The connection between sports and economy is widely discussed in many different fields and circumstances. However, the discussions usually regard the effect that money has on sports, rather than the other way around. Setting aside the times when sports are used for political reasons, the effect that sports has on the economy is a different story. LÄS MER