Sökning: "Sports economics"

Visar resultat 1 - 5 av 65 uppsatser innehållade orden Sports economics.

1. 1. The Race to Success: Navigating the Roadblocks to Formula E's Popularity

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Rebecca Aharon; Fu Jill Dakota van der Horst; Guillaume Berge; [2023]
   Nyckelord :Keywords: Brand loyalty; Corporate Brand Identity; Sustainable Messaging; Media Influence; Business and Economics;

   Sammanfattning : Purpose: Formula E, the electric counterpart to Formula 1, has not achieved the same level of popularity among consumers. The purpose of this paper is to understand why Formula E has not been as successful as Formula 1 and the barriers to consumer adoption of Formula E. LÄS MER

3. 2. The Formula to Success

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Julia Möller; Kajsa Knutsson; [2023]
   Nyckelord :Formula 1; High-profile sports teams; Sports Fans; Brands; Brand community; Consumer-Brand Relationship.; Business and Economics;

   Sammanfattning : Research question: How does the consumer-brand relationship evolve between fans and highprofile sport teams? Purpose: The aim of this thesis is to understand how the consumer-brand relationship evolves between fans and high-profile sports teams, more specifically, Formula 1 teams. It will explore the triadic relationship that exists with other consumers in addition to the dyadic relationship between a brand and a consumer. LÄS MER

4. 3. Sports Clubs’ Role in City Branding - What do they actually do?

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Fanny Olsson; Måns Hofvander; [2023]
   Nyckelord :City branding; Participative approach; Stakeholders; Brand Creation; Sports Clubs; Social Sciences; Business and Economics;

   Sammanfattning : In today’s city branding field, a gap exists between research and practice. A gap made more evident since the field has moved to prefer a participative approach, where stakeholders are more acknowledged as an important part of the city branding process, illustrating the little knowledge of stakeholders’ own practices. LÄS MER

5. 4. Streamingtjänster och sportdokumentärer: Makten över dagordningen : En jämförande studie om skillnaderna på medias rapportering innan och efter serien Formula 1: Drive to survive

   L2-uppsats, Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

   Författare :Robin Hällqvist; Karl-Edvard Zetterberg; Pontus Berg; [2023]
   Nyckelord :Agenda setting theory; intermedial agenda setting; quantitative; Content analysis; Formula 1; dagordningsteorin; intermedial dagordning; kvantitativ; innehållsanalys; Formel 1;

   Sammanfattning : I denna studie studeras dagordningsteorin, intermedial dagordning och vilken skillnad som underhållningsmedia, i detta fallet dokumentärer och tv-serier, kan ha för hur media rapporterar om olika ämnen och sporter. Syftet i den här studien är att se hur underhållningsmedium potentiellt kan göra intryck på medias dagordning genom intermedial dagordning. LÄS MER

7. 5. Bolagsstyrning i svenska idrottsföreningar. : En kvalitativ studie om en bolagiserings effekter på bolagsstyrningen i svenska idrottsföreningar.

   Magister-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

   Författare :Ella Johansson; Evelina Nilsson; [2023]
   Nyckelord :;

   Sammanfattning : Master Thesis in accounting, School of Business and Economics, LinnaeusUniversity in Växjö, Spring 2023 Authors: Evelina Nilsson and Ella Johansson Supervisor: Mohamed Mahieddine Examiner: Ola Nilsson Title: Corporate governance in Swedish sport organizations - A qualitative studyon the effects of incorporation on corporate governance in Swedish sportsorganizations. Keywords: non-profit organizations, corporate governance, sport organizations,incorporation Background: Sport has undergone major developments as a result of theprofessionalization, commercialization and internationalization. LÄS MER