Sökning: "Sportswear Brands"

Visar resultat 1 - 5 av 14 uppsatser innehållade orden Sportswear Brands.

  1. 1. Exploring digital innovations : mapping 3D printing within the textile and sportswear industry

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Mona Nagel; [2019]
    Nyckelord :digital innovations; 3D printing; additive manufacturing; textile value chain; sportswear value chain;

    Sammanfattning : Digital innovations are about to overtake the supply chain systems and revolutionize the way of producing products. With the use of technology in the value chain a sustainable development can be generated and developed. The usage of digital tools for manufacturing can minimize waste and further develop sustained processing. LÄS MER

  2. 2. Influencers som varumärkesstärkande : En studie i hur man kan stärka ett varumärke genom att marknadsföra sig genom influencers

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Charlotta Berglund; Tilda Johansson; [2019]
    Nyckelord :Influencer; brand equity; marketing; social media; word of mouth WOM ; Influencer; varumärkesstärkande; marknadsföring; sociala medier; word of mouth WOM ;

    Sammanfattning : Fenomenet “influencer” har den senaste tiden på grund av den stora spridningen av sociala mediervärlden över blivit ett allt mer vardaglig uttryck inom marknadsföring. Namnet influencer kommer från engelskans influence. Vidare betyder det att man influerar någon, då bland annat till olika köp och livsstilsbeslut. LÄS MER

  3. 3. It’s Time To Become Brave - The Phenomenon of Social Brand Activism

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Carolin Bruder; Helena Lübeck; [2019]
    Nyckelord :Social Brand Activism; Brand Personality; Brand Activism; Brand-Cause Fit; Source Credibility; Company Motives; Sportswear Brands; Business and Economics;

    Sammanfattning : Purpose - Since the phenomenon of social brand activism is an emerging concept in literature and considered as a differentiation strategy for corporate brands, the purpose of this study is to evaluate the impact of social brand activism on the different brand personality dimensions. In addition, the study aims to examine if a high brand-cause fit enhances the effectiveness of social brand activism. LÄS MER

  4. 4. Differences in the Perception of Brand Personality

    Magister-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Liam Karlsson; Emmanuel Ero; [2018]
    Nyckelord :;

    Sammanfattning : Background: The process connected to understanding perceived brand personality is discussed as well as how perceived brand personality may be affected by different cultures. Finally, the reader is introduced to the sportswear fashion industry, namely Adidas. The research questions are introduced. LÄS MER

  5. 5. The role of athlete's sponsorship on the marketing strategy of a sports brand : A qualitative study conducted at HEAD France

    Magister-uppsats, Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Författare :Matthieu BOUVIER; Marlène LESAULE; [2017]
    Nyckelord :Athlete; brand; brand awareness; communication; consumer; consumer behaviour; digital; distribution; marketing strategy; influence marketing; sales; social media; social network; sport; sponsorship;

    Sammanfattning : Athletes sponsorship has become an important part of the marketing communication mix for sports brands today. We know that athletes are major celebrities within the mass media in modern society and they can use their image and the power they have directly through their network to interact with customers. LÄS MER