Sökning: "Sportswear Brands"
Visar resultat 6 - 10 av 20 uppsatser innehållade orden Sportswear Brands.
6. The impact of advertising exposure on attitudes and purchase intention : A quantitative study measuring the impact of Instagram advertising exposure on attitudes toward the ads and brands, and purchase intention of sportswear.
Magister-uppsats, Jönköping University/IHH, FöretagsekonomiSammanfattning : .... LÄS MER
7. Exploring digital innovations : mapping 3D printing within the textile and sportswear industry
Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomiSammanfattning : Digital innovations are about to overtake the supply chain systems and revolutionize the way of producing products. With the use of technology in the value chain a sustainable development can be generated and developed. The usage of digital tools for manufacturing can minimize waste and further develop sustained processing. LÄS MER
8. Influencers som varumärkesstärkande : En studie i hur man kan stärka ett varumärke genom att marknadsföra sig genom influencers
Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomiSammanfattning : Fenomenet “influencer” har den senaste tiden på grund av den stora spridningen av sociala mediervärlden över blivit ett allt mer vardaglig uttryck inom marknadsföring. Namnet influencer kommer från engelskans influence. Vidare betyder det att man influerar någon, då bland annat till olika köp och livsstilsbeslut. LÄS MER
9. It’s Time To Become Brave - The Phenomenon of Social Brand Activism
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose - Since the phenomenon of social brand activism is an emerging concept in literature and considered as a differentiation strategy for corporate brands, the purpose of this study is to evaluate the impact of social brand activism on the different brand personality dimensions. In addition, the study aims to examine if a high brand-cause fit enhances the effectiveness of social brand activism. LÄS MER
10. Differences in the Perception of Brand Personality
Magister-uppsats, Högskolan i Jönköping/Internationella HandelshögskolanSammanfattning : Background: The process connected to understanding perceived brand personality is discussed as well as how perceived brand personality may be affected by different cultures. Finally, the reader is introduced to the sportswear fashion industry, namely Adidas. The research questions are introduced. LÄS MER