Sökning: "Sportswear Industry"

Visar resultat 1 - 5 av 27 uppsatser innehållade orden Sportswear Industry.

1. 1. How do the Female Attitudes Towards Sustainable Branding Influence Purchase Intention in the Sportswear Industry : A qualitative study of women aged 20-50.

   Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Nicole Vizcaino; Emma Kettunen; [2023]
   Nyckelord :Attitudes; Sustainability; Sustainable branding; Brand sustainability; Greenwashing; Sportswear; Sportswear industry; Sports apparel industry;

   Sammanfattning : Background: The sportswear industry has grown rapidly in the past years, with sportswear becoming a popular choice for everyday wear and sports activities. However, concerns about sustainability have emerged, prompting consumers to think about their purchasing habits. LÄS MER

3. 2. Examine the Impact of Attractiveness of Social Media Influencers on Douyin User Purchase Intentions: A Quantitative Study of Sportswear Industry

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Zehui Sun; Xiaoyuan Cheng; [2023]
   Nyckelord :Social media influencer; Influencer marketing; Source attractiveness; Consumer attitude; Purchase intention; Business and Economics;

   Sammanfattning : Thesis purpose: The objective is to understand the impact of social media influencers’ familiarity, likeability and similarity on the purchase intention of Douyin users, particularly in the sportswear industry. Methodology: This study has utilised a quantitative method based on a positivist philosophical position, and followed a deductive approach. LÄS MER

4. 3. Cultural Impact on Standardization/Adaptation of the Marketing Mix - A Qualitative Study on MNEs in the Sportswear Industry

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Matilda Arvidsson; Ruben Strandberg; [2022-07-05]
   Nyckelord :The Integration-Responsiveness Framework; Globalization; Localization; Standardization; Adaptation; Cultural Difference; Marketing Management; International Marketing;

   Sammanfattning : In order for an international business to grow and secure competitive advantages, firms have to exploit and expand to new markets and pinpoint the importance of international marketing. Local market demand is highly related to cultural differences and consumer preferences which raises the dilemma whether firms should adapt their marketing mix to the new local market or use a cost-effective standardized model that is based on their host market. LÄS MER

5. 4. Hur återförsäljare av sportmode använder green marketing : En kvalitativ studie

   Kandidat-uppsats, Högskolan Dalarna/Institutionen för kultur och samhälle

   Författare :Philip Hallgren; Jonas Nyman; [2022]
   Nyckelord :Marketing; Green marketing; Retailers; Fashion; Circular economy; Marknadsföring; Green marketing; Återförsäljare; Mode; Cirkulär ekonomi;

   Sammanfattning : Bakgrund: Människans ökade konsumtion av produkter använder upp naturens resurser och bidrar till utsläpp, detta är särskilt relevant gällande produkter med kort livslängd så som sportmode då dessa produkter massproduceras på olika geografiska regioner för att sedan fraktas världen över och användas en kortare period för att sedan kastas. Producenterna jobbar främst med en linjär ekonomi men de börjar gå mer mot en cirkulär ekonomi istället genom att använda mer hållbara material och återanvända gamla produkter. LÄS MER

7. 5. Challenges faced by Chinese Brands in Internationalisation – Taking ‘Anta’ as an Example.

   Kandidat-uppsats,

   Författare :Fu Luomanni; Yang Liying; Wu Lisuichao; [2022]
   Nyckelord :Brand Internationalisation; Internationalisation; Anta company; Sportswear; China; MNEs; MNCs.;

   Sammanfattning : Background: Since the Go Global policy in 1999, Chinese firms have been growing and expanding exponentially in the global market. The internationalisation of Chinese firms has attracted not only business partners, policy makers but also researchers with their unconventional process and method. LÄS MER