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1. “All That Is Solid Melts Into Virtual Work”: A study of the implications of the Covid-19 pandemic on contemporary Employer Branding through the lens of Social AccelerationKandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation
Sammanfattning : Impelled by the Covid-19 pandemic, the labour market is undergoing remarkable structural change towards increasingly digitized and remote forms of work. The purpose of this paper has been to study the social change in work norms instigated by the Covid-19 pandemic, with the aim of contributing to a more nuanced understanding of contemporary employer branding as a form of strategic communication in virtual and hybrid labour landscapes. LÄS MER