Sökning: "Staffan Steneryd"

Hittade 2 uppsatser innehållade orden Staffan Steneryd.

1. 1. How Nextopia Impacts Satisfaction & WOM Post-Purchase

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Staffan Steneryd; Andrea Goeres; [2013]
   Nyckelord :Product preannouncements PPAs ; Nextopia; Post-purchase behavior; Satisfaction; Word of mouth WOM ;

   Sammanfattning : A growing number of products are being released in succession, making future related marketing concepts more relevant than ever before. Theory on the topic shows that consumers are positively biased towards the future and evaluate "to-be-released" products in a more favorable light than currently (identical) products on the market. LÄS MER

3. 2. DIGITAL-WOM - HOW IT IMPACTS SATISFACTION & LOYALTY POST-PURCHASE

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Staffan Steneryd; Ralph Segervik; [2011]
   Nyckelord :Word-of-mouth; customer loyalty; customer satisfaction; cognitive dissonance; conspicuous consumption; two-way communication; online reviews;

   Sammanfattning : Research on satisfaction, loyalty and Word-of-Mouth (WOM) behavior has made considerable progress within recent years, but important aspects remain neglected. In this thesis we argue that digital-WOM (product opinions online) plays an increasingly significant role in consumer purchase decisions. LÄS MER