Sökning: "Standardized Marketing"

Visar resultat 1 - 5 av 68 uppsatser innehållade orden Standardized Marketing.

  1. 1. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Fahad Ayub; Buddika Mantilake; [2024]
    Nyckelord :Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

    Sammanfattning : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. LÄS MER

  3. 2. Visual Merchandising Approaches : A Comparative Study of High-End and Fast-Fashion Window Dressing Design

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Yufan Cui; Varissara Nattakrannuwat; [2023]
    Nyckelord :Visual Merchandising; Window Displays; High-End and Fast Fashion Apparel Retailers; Marketing Strategies; Branding; Design Elements; Comparative study; Visual Content Analysis; Retail Industry;

    Sammanfattning : In this comparative study, the design elements and visual merchandising approaches employed in window displays by high-end and fast-fashion retailers are investigated. The study utilizes a visual content analysis method with standardized evaluation criteria to analyze the window displays of six high-end and six fast-fashion stores located in Paris. LÄS MER

  4. 3. Effektivisering av produktionsprocessen på en midjesändare

    Uppsats för yrkesexamina på grundnivå, Umeå universitet/Institutionen för tillämpad fysik och elektronik

    Författare :Philip Ohlsson; [2023]
    Nyckelord :;

    Sammanfattning : Åkerströms Björbo AB är ett företag som grundades 1918 i Björbo och erbjuder säkra och specialanpassade lösningar inom radiostyrning. Åkerströms bedriver marknadsföring, utveckling, produktion och service på sina produkter och tjänster. LÄS MER

  5. 4. Bringing New Technology to a Complex Market : A Market Analysis of the VIPS Protocol

    Master-uppsats, Uppsala universitet/Industriell teknik

    Författare :Staffan Leijnse; [2023]
    Nyckelord :B2B Marketing; Segmentation; Technology Transfer; Commercialization; Case Study;

    Sammanfattning : University research being adopted by, or transferred to, industry has enabled many of the things we now take for granted. The road from a breakthrough at a university to societal consequences is however a long and winding road full of dead ends and surprising turns. LÄS MER

  7. 5. Cultural Impact on Standardization/Adaptation of the Marketing Mix - A Qualitative Study on MNEs in the Sportswear Industry

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Matilda Arvidsson; Ruben Strandberg; [2022-07-05]
    Nyckelord :The Integration-Responsiveness Framework; Globalization; Localization; Standardization; Adaptation; Cultural Difference; Marketing Management; International Marketing;

    Sammanfattning : In order for an international business to grow and secure competitive advantages, firms have to exploit and expand to new markets and pinpoint the importance of international marketing. Local market demand is highly related to cultural differences and consumer preferences which raises the dilemma whether firms should adapt their marketing mix to the new local market or use a cost-effective standardized model that is based on their host market. LÄS MER