Sökning: "Stefán Már Melstað"

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  1. 1. Knowledge creation in a contact center’s customer relationship management system. : Implications from organizational user perspectives

    Master-uppsats, Linnéuniversitetet/Institutionen för informatik (IK)

    Författare :Stefán Már Melstað; [2020]
    Nyckelord :CRM; knowledge creation; customer knowledge; contact center;

    Sammanfattning : This study explores the implications for knowledge creation of customer knowledge in a contact center’s CRM system. A previously developed research model which depicts CRM systems’ support to knowledge creation of customer knowledge was utilized for evaluation and comparison of collected data. LÄS MER