Sökning: "Stefan Birgersson"
Hittade 2 uppsatser innehållade orden Stefan Birgersson.
1. Ingredient branding : In high involvement and high cost product categories
Magister-uppsats, Ekonomihögskolan, EHVSammanfattning : Ingredient branding implies that a company incorporates an additional brand into their product in order to increase consumer awareness. This has been proven to be successful in certain product categories such as computers and food. LÄS MER
2. Ingredient Branding : In high involvement and high cost product categories
Magister-uppsats, Ekonomihögskolan, EHVSammanfattning : Ingredient branding implies that a company incorporates an additional brand into their product in order to increase consumer awareness. This has been proven to be successful in certain product categories such as computers and food. LÄS MER
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