Sökning: "Stefan Broman"

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  1. 1. How the Internet Facilitates the Activity within a Consumer Culture : - A Study of the Online Vinyl Record Network

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Författare :Stefan Söderlindh; David Broman; [2009]
    Nyckelord :Subcultures; marketing; online networks;

    Sammanfattning : The purpose of this thesis is to describe and analyze how the online vinyl record network functions from both a consumer and retailer perspective, in order to gain an understanding of how the Internet facilitates the activity within a consumer culture. The vinyl record industry is experiencing a revival, with an upswing in sales and media attention and a significant increase in the amount of online trading. LÄS MER