Sökning: "Stefan Lindstedt"

Hittade 2 uppsatser innehållade orden Stefan Lindstedt.

  1. 1. The price you’re worth: A case-study of pricing in the TIC-market

    Master-uppsats, Linköpings universitet/Industriell ekonomi

    Författare :Kasper Vinberg; Stefan Lindstedt; [2020]
    Nyckelord :Pricing; Value-based; Value; Value-based price; Value-based Pricing; TIC; TIC-market; Testing; inspection and certification; pricing practice; pricing strategy; Kasper Vinberg; Stefan Lindstedt; kasvi918; KasperStefan; Cost-based; kostnadsbaserad; värdebaserad; konkurrensbaserad; competition-based; behavior; mindset; change; WTP; Kundvärde; Customer value; customer; customer value proposition; pricing strategy; pricing practice; Perceived customer value; kundvärde;

    Sammanfattning : How to price your offering is one of the main managerial decision issues today and is alarmingly often not grounded in necessary market and cost research. Pricing is a complex topic, dependent on a multitude of internal and external factors, which makes pricing practice and strategy alignment even more difficult. LÄS MER

  3. 2. En undersökning av effekten av on-site-faktorer vid sökmotoroptimering

    Kandidat-uppsats, Linköpings universitet/Institutionen för datavetenskap

    Författare :Julius Björk; Jennifer Blidholm; Fredrik Gerdin Börjesson; Arvid Edenheim; Annie Ingvarsson; Stefan Lindstedt; Johan Onsjö; Pär Söderberg; [2018]
    Nyckelord :SEO; sökmotoroptimering; on-site; struktur; nyckelord; kompakthet; sitemap; korskopplingar;

    Sammanfattning : The significance of search engine optimization is clearly highlighted sin- ce over 90 % of internet usage starts with a search engine according to contemporary studies, whilst the internet also has contributed to increa- sed competition between companies operating from different geographic markets. Guidelines from search engines and theory from studies descri- be several internal influencing factors, on-site factors, but ambiguous in the studies is how much these factors affect the ranking. LÄS MER