Sökning: "Stefan Pelev"

Hittade 3 uppsatser innehållade orden Stefan Pelev.

  1. 1. Building customer loyalty in Swedish pharmacy retail

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Nikoleta Mircheva; Stefan Pelev; [2021]
    Nyckelord :customer loyalty; loyalty construction; manager view; employee view; customer view; pharmacy retail industry; pharmaceutical retailing.; Business and Economics;

    Sammanfattning : Thesis purpose: The purpose of this research is to extend the concept of customer loyalty by applying it to a pharmacy retail setting using the perspective and understanding of both pharmacy professionals and consumers in order to comprehend which factors influence loyalty construction in this sector as opposed to in other retail industries. Theoretical perspective: This study focuses on surveying previous literature on building customer loyalty in a general retail setting to establish the most utilized factors and determinants. LÄS MER

  3. 2. CLEARING THE AIR: Philip Morris International's Smoke-Free Future

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Peter Moane; Stefan Pelev; Alessandro Solmi; [2021]
    Nyckelord :Philip Morris International; IQOS; brand positioning; stakeholder management; brand impact; Business and Economics;

    Sammanfattning : .... LÄS MER

  4. 3. Antagonistic Nation Branding Strategies: The Case of North Korea

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Stefan Pelev; Neïla Imène Zaraa; Christina Julia Pretz; [2020]
    Nyckelord :Nation Branding; Brand Identity; Propaganda; Symbols; North Korea; Business and Economics;

    Sammanfattning : Purpose: This paper aims to uncover the complexity of nation branding strategies, specifically in relation to antagonistic nations using a case study of North Korea. Design/methodology/approach: To provide background context and discuss all relevant theories to this analysis, an extensive literature review has been conducted. LÄS MER