Sökning: "Stefanie Kupka"

Hittade 1 uppsats innehållade orden Stefanie Kupka.

  1. 1. The achievement of sustainable competitive advantage through relationship marketing

    Magister-uppsats, Sektionen för ekonomi och teknik (SET)

    Författare :Thierry Jamart; Stefanie Kupka; [2009]
    Nyckelord :Low cost airlines; Relationship marketing; Sustainable Competitive Advantage;

    Sammanfattning : Nowadays, the European airline market is characterized by two major different airline business models; the full service airlines and the low cost airlines. Secondary, appeared for the first time in 1985 in form of the Irish low cost carrier Ryanair. LÄS MER