Sökning: "Stefanie Wolff"

Hittade 3 uppsatser innehållade orden Stefanie Wolff.

1. 1. A reputational mass-crash for the Tour de France?

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Leotrina Koqani; Allan Su; Stefanie Wolff; [2017]
   Nyckelord :Business and Economics;

   Sammanfattning : .... LÄS MER

3. 2. Brand Hostage - How NGOs achieve their Strategic Goals on a Reputational Battlefield

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Allan Su; Stefanie Wolff; [2017]
   Nyckelord :Brand hostage; reputation; reputational battle; NGO; NGO campaigns; Business and Economics;

   Sammanfattning : Purpose: The purpose of the study is to explore the phenomenon of brand hostage, with the aim to develop a framework and a definition for a deeper understanding of its modus operandi. Relevance: Over the past two decades, disruptive and successful NGO campaigns have increasingly targeted corporations, which makes the topic a major concern for managers. LÄS MER

4. 3. Nation Branding after a crisis – Greece and Ireland in comparison

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Leotrina Koqani; Xanthippi Kyriazi; Stefanie Wolff; [2016]
   Nyckelord :Business and Economics;

   Sammanfattning : .... LÄS MER