Sökning: "Stella Steén"

Hittade 1 uppsats innehållade orden Stella Steén.

  1. 1. Carelessness to Awareness - a new approach to climate communication

    Master-uppsats, Lunds universitet/Humanekologi; Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi

    Författare :Stella Steen Jensen; [2016]
    Nyckelord :Climate communication; grounded theory; motivation; human needs; green lifestyle; Social Sciences;

    Sammanfattning : Climate change is the biggest challenge we as a human species have ever faced, but still some people seem to have an careless approach to how they live their lives. This paper is contextualized within Kolding Municipality and aims at developing a new approach to climate communication based on the motivation of self-identified green-people in order to inspire non-green people to obtain a green lifestyle. LÄS MER