Sökning: "Stephanie Khan"

Hittade 1 uppsats innehållade orden Stephanie Khan.

  1. 1. THROUGH THE EYE OF THE CUSTOMER : A STUDY OF HOW CORPORATE BRAND IMAGE IMPACT CUSTOMER LOYALTY AND CUSTOMER SATISFACTION IN THE TRAVEL INDUSTRY

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Stephanie Ekorn; Silvia Khan; [2014]
    Nyckelord :Corporate Brand Image; Public Relations; Customer Satisfaction; Customer Loyalty; Travel Industry; Service Branding;

    Sammanfattning : An important question in today’s research on marketing is in what way a company can influence how customers perceive their brand and in what way they can facilitate customer retention. The aim with this paper is to research the impact the corporate brand image has on customer satisfaction and customer loyalty within the travel industry to further the understanding of how branding activities influence customer preferences. LÄS MER