Sökning: "Stephen Strömqvist"
Hittade 1 uppsats innehållade orden Stephen Strömqvist.
1. Marknadsföringsdisciplinens rådande paradigm idag : Goods-Dominant Logic, Service-Dominant Logic eller något annat?
Kandidat-uppsats, Institutionen för ekonomi och företagandeSammanfattning : This qualitative research is a contribution to the ongoing debate among marketing researchers regarding if there is a dominant paradigm and viewpoint of marketing and which one is the most appropriate. In this study current views of marketing are identified and then compared against the older Goods-Dominant Logic of Marketing and Vargos’ and Luschs’ alternative Service-Dominant Logic of Marketing. LÄS MER
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