Sökning: "Steven Nehme"

Hittade 1 uppsats innehållade orden Steven Nehme.

  1. 1. (Van)föreställningar kring produkten allsvensk fotboll

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Emma Sahlin; Steven Nehme; [2018]
    Nyckelord :Football; sports marketing; demand for football; referee bias; managerial succession;

    Sammanfattning : The purpose of this Bachelor's thesis was to empirically study three popular cognitive beliefs associated with the product Swedish football. Our ambition was to confirm or discard each cognitive belief and discuss what measures Swedish football clubs and the Swedish Football Association can take in terms of marketing endeavors with the aim of improving the product. LÄS MER