Sökning: "Stina Itzel Westerberg"

Hittade 1 uppsats innehållade orden Stina Itzel Westerberg.

  1. 1. Refining Big Data: The impact of data analytics in the retail industry

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Emma Wikefeldt; Stina Itzel Westerberg; [2017]
    Nyckelord :Big Data; marketing capabilities; retail industry; resource-based theory;

    Sammanfattning : We live in the most dynamic and expansive age of all time with immediate and virtually unrestricted access to information. This is changing the business landscape in the way companies interact, operate and make decisions. LÄS MER