Sökning: "Stockholm School of Economics"

Visar resultat 1 - 5 av 59 uppsatser innehållade orden Stockholm School of Economics.

  1. 1. Educating the future - Responsibly: A qualitative study about sustainability perceptions in education within Stockholm School of Economics

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Rasmus Sjögren; Zen Fung Pang; [2024]
    Nyckelord :Sustainability; Business School; Perception; Discursive Neo-institutionalism; Legitimacy theory;

    Sammanfattning : Given the sustainability challenges that the world faces today, understanding and having insight into the nuances of sustainability and sustainability implementation is more important than ever. Business schools, as an incubator for future leaders, have an important role in fostering sustainable leadership. LÄS MER

  3. 2. Viral Attraction: Incongruency in Job Adverts on Social Media

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Sofia Zetterberg; Joel Söderholm; [2024]
    Nyckelord :Viral Marketing; Incongruency; Employer Attractiveness; Social Media; Students;

    Sammanfattning : Organizations are facing increasing challenges when it comes to securing talent. Harsh competition and a young generation more inclined to bargain means more activities to stand out and become an attractive employer. LÄS MER

  4. 3. KLAR(N)A? FÄRDIGA? SMOOOTH. En retorisk analys av Klarnas kommunikation

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Julia Mohn; Hedda Seebass Svensson; [2023-03-10]
    Nyckelord :Varumärke; positionering; differentiering; kändisar; retorik;

    Sammanfattning : Executive summary Klarna is a Swedish fintech company founded in 2005 by three students at the Stockholm School of Economics. The company's aim was to make it safer and easier for people to shop online. Today, Klarna's overall goal is still to make online payments simple, secure and flexible. LÄS MER

  5. 4. ChatGPT: Changing Education, One Prompt at a Time, A quantitative study of factors influencing students' usage of ChatGPT

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Tess Brodin; Julia Lundberg; [2023]
    Nyckelord :ChatGPT; Unified Theory of Acceptance and Use of Technology; Performance Experienced; Creativity;

    Sammanfattning : An AI tool that has gained massive media attention in the past months is the language model ChatGPT. The rapid adoption of the tool by students made the authors of this study curious about exploring the chatbot further, using technology adoption theory. LÄS MER

  7. 5. Is SSE's education really "FREE"?

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Linn Jansson; Nina Erlandsson; [2022]
    Nyckelord :Functional Stupidity; Higher Education; Critical Thinking; Reflective Thinking; Stockholm School of Economics;

    Sammanfattning : This thesis aims to investigate to what extent higher education suffers from Functional Stupidity and thereby inhibits students from developing critical and reflective thinking. Specifically, the thesis studies the Stockholm School of Economics with the aim of answering the research question: "To what extent is Stockholm School of Economic's education influenced by Functional Stupidity, and why?" A qualitative research method collected empirics through interviews with educators and students, and seminar observations. LÄS MER