Sökning: "Strategic Activities"

Visar resultat 1 - 5 av 691 uppsatser innehållade orden Strategic Activities.

1. 1. MENINGSSKAPANDE KRING HÅLLBARHET GENOM INTERN KOMMUNIKATION. En kvalitativ studie om den interna hållbarhetskommunikationen på företaget Boehringer Ingelheim

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Lovisa Henriksson; [2024-03-04]
   Nyckelord :Intern kommunikation; Meningsskapande; Intern hållbarhetskommunikation; Hållbarhetsstrategier;

   Sammanfattning : This paper aims to give an understanding of how internal communication and sustainability can contribute to sensemaking through different theories about communication, for employees at a global pharmaceutical company. This through top-down management, internal sustainability strategies, together with the usage of different types of channels, messages, and cultures. LÄS MER

3. 2. Expectations and reality of sustainable stormwater management : A review of implementation of Nature-Based Solutions - A case study of Southern Stockholm

   Master-uppsats, KTH/Hållbar utveckling, miljövetenskap och teknik

   Författare :Katarzyna Zofia Dziubanii; [2024]
   Nyckelord :Nature-based solutions; green infrastructure; ecosystem services; planning process; spatial planning; urban planning; stormwater management; sustainability; climate change mitigation; Naturbaserade lösningar; grön infrastruktur; ekosystemtjänster; planeringsprocess; fysisk planering; stadsplanering; dagvattenhantering; hållbarhet; klimatförändringar;

   Sammanfattning : The shrinking of permeable areas in favour of urban development is a phenomenon described in both scientific literature and policy documents. Changes in rainfall intensity and frequency following climate change are expected, but predicting the exact magnitude of these changes remains unclear. LÄS MER

4. 3. Scrollande hjärnor, kalkylerade annonser: en studie om konsumenters attityder till algoritmisk marknadsföring i sociala medier och dess bakomliggande faktorer

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Arvid Barregren; Louise Bergendahl; [2023-11-07]
   Nyckelord :algorithms; digital marketing; social media; TAM; attitudes; knowledge; relevance; integrity; trust;

   Sammanfattning : Existing literature argues that with the commercialisation of the Internet, marketing has moved from a physical activity to a fluid and digital one. Over time, social media has become a central and important channel for reaching consumers, which has fundamentally changed the way marketing is conducted today. LÄS MER

5. 4. How do firms acquire strategic human resources for facilitating innovation - A multiple-case study of MNCs which have headquarters in European context

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Zhixing Zhao; Alessia Mazzalai; [2023-07-19]
   Nyckelord :;

   Sammanfattning : Nowadays, firms are required to adapt to new innovations trend which is driven by technology, products and business mode. Organizations are facing the challenge of both electrification and automation. As big players, multinational corporations (MNCs) are facing global competition in their business. LÄS MER

7. 5. Breaking the Status Quo? - An Analysis of Sustainability Managers' Change Efforts

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Lucas Rennkamp; Alicia Schmidt; [2023-06-29]
   Nyckelord :Sustainability Managers; Institutional Entrepreneurship; Sustainability Logic; Sustainable Business Development; Institutional Theory; Institutional Logic; Qualitative Research;

   Sammanfattning : Societal expectations towards corporations to include social, environmental and ethical considerations have grown in importance, and corporations largely depend on so-called sustainability managers to help them meet these expectations. This thesis provides one of the first studies into how sustainability managers work and asks: how do sustainability managers work to change their organisation for a more sustainable future? Through interviews with 18 senior sustainability managers and an analysis of the empirical findings through institutional entrepreneurship and institutional logics theory, this study identifies sustainability managers as individual actors who adopt strategic approaches and work practices similar to institutional entrepreneurs and shows their efforts to institutionalise sustainability by hybridising it with the perceived dominant market logic and by establishing legitimacy. LÄS MER