Sökning: "Strategic Political Communication"

Visar resultat 11 - 15 av 88 uppsatser innehållade orden Strategic Political Communication.

1. 11. A changing energy security environment – a review of alternative energy carriers for light duty vehicles

   Master-uppsats, Försvarshögskolan

   Författare :Julia Nilsson; [2023]
   Nyckelord :Supply chain; Logistic; Energy security; Light duty vehicle;

   Sammanfattning :   The increasing energy demand and its impact on the climate around the world has evoked several sectors´ efforts in order to develop and implement sustainable technologies. Political incentives and companies go toward great changes when it comes to reduction of energy sources from fossil-origins in order to reduce greenhouse gas emissions and achievement of energy security. LÄS MER

3. 12. Utgör "Litigation Public Relations" marknadsföring i lagens mening? - En tvärdisciplinär studie av den svenska marknadsföringsrätten

   Kandidat-uppsats, Lunds universitet/Juridiska fakulteten; Lunds universitet/Juridiska institutionen

   Författare :Sofia Yxklinten; [2023]
   Nyckelord :rättsvetenskap; marknadsföringsrätt; EU-rätt; law; EU law; reklam; Law and Political Science;

   Sammanfattning : Litigation Public Relations (LPR) är en form av strategisk kommunikation som syftar till att vinna allmänhetens åsikt då en rättsprocess aktualiseras. Tanken är att företag genom vinst av allmänhetens dom ska kunna tjäna, mo-raliskt och ekonomisk, på rättsprocessen och eventuell medial uppmärksamhet den väcker. LÄS MER

4. 13. To What Extent did Social Media and Communication Strategies Help Victims of Domestic Violence During the COVID-19 Lockdown in Thailand? : A Case Study of the "Stop Violence Against Women Campaign"

   Master-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Författare :Felicia Andersson; [2023]
   Nyckelord :;

   Sammanfattning : In the midst of the formidable challenges imposed by the COVID-19 lockdown, the "Stop Violence Against Women" campaign emerged as a resilient and proactive response, harnessing the influential capabilities of social media and strategic communication to combat the pervasive issue of gender-based violence in Thailand. This comprehensive study, deeply rooted in the realms of public sphere theory, development theory, and digital activism, explores the multifaceted dimensions of the campaign's profound impact. LÄS MER

5. 14. Memes Beyond Virality: An abductive thematic analysis on memetic communication in politically active youth, aged 18 to 27

   Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Ida Andersson; [2023]
   Nyckelord :Memes; Strategic Communication; Tribalism; Political Communication; Social Media Marketing.; Social Sciences;

   Sammanfattning : In this exploratory study, the communicative role of political memes and their influence on group dynamics are examined through an abductive research approach. The method involves semi-structured interviews with politically active individuals spanning the political spectrum. LÄS MER

7. 15. Personalisation and Performed Authenticity in Political Content on TikTok: A Multimodal Critical Discourse Analysis of Liberal Alliance's Campaign in the 2022 Danish General Election

   Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Caroline Werenberg; [2023]
   Nyckelord :Political personalisation; personalisation of politics; mediatisation; mediatisation of politics; political communication; liberal alliance; Social Sciences;

   Sammanfattning : This research analyses the presence of political personalisation and its role in establishing performed authenticity in political content on TikTok. Despite TikTok being a platform created for entertainment purposes, TikTok has come to play a significant role in political discourse and engagement with politicians Employing a qualitative approach to Multimodal Critical Discourse Analysis, this research has sought to analyse how the Danish political party Liberal Alliance and their party leader, Alex Vanopslagh, used political personalisation to establish performed authenticity during the Danish general election of 2022. LÄS MER