Sökning: "Strategic communication"

Visar resultat 1 - 5 av 793 uppsatser innehållade orden Strategic communication.

  1. 1. SUCCESSFUL CHANGE COMMUNICATION IN LARGE ORGANIZATIONS A Qualitative Case Study on a Planned Change in a Swedish County Council

    Master-uppsats, Institutionen för tillämpad informationsteknologi

    Författare :Caroline Wiklund; [2020-01-14]
    Nyckelord :Organizational planned change; Change communication; Case study; Swedish county council; Adopt to change; Diffusion of innovations theory DOI ; Thematic analysis;

    Sammanfattning : This qualitative case study explores a planned change project and its current change communication used to mediate change within one of Sweden’s largest county councils. A study on change communication is a relevant contribution to the field of organizational change communication as well as to large-scale organizations. LÄS MER

  2. 2. Det är omodernt att dricka mjölk : En fallstudie om unga konsumenters attityder gentemot Oatlys reklamkampanj “Spola mjölken"

    Kandidat-uppsats, Uppsala universitet/Medier och kommunikation; Uppsala universitet/Medier och kommunikation

    Författare :Amanda Sterner; Karolina Bjernefalk; [2020]
    Nyckelord :Oatly; advertising; attitude; consumer; trademark; greenwashing; Oatly; reklam; attityd; konsument; varumärke; greenwashing;

    Sammanfattning : Studien handlar om företaget Oatly och deras senaste kampanj “Spola mjölken”. Företaget, samt kampanjen, lägger ett stort fokus på miljön i marknadsföringen av sina produkter. Deras strategiska kommunikation har väckt en debatt kring kampanjens trovärdighet och deras miljöargument. LÄS MER

  3. 3. Strategic narratives and public diplomacy in the Russian news media portrayal of Sweden: case of Russia Today

    Master-uppsats, Göteborgs universitet/Institutionen för globala studier

    Författare :Anna Ryzhova; [2019-09-03]
    Nyckelord :public diplomacy; mediated public diplomacy; international relations; Russia; Sweden; RT; strategic narrative; international system narrative; national narrative; international broadcasting;

    Sammanfattning : With the changes in the means and the scope of global communication, images and stories, promoted by political elites are gaining real influence not only on hearts and minds but also on the policy-making in the international setting. In the twenty-first century, the concern of “whose story wins” has started to dominate the field of public diplomacy. LÄS MER

  4. 4. »Jetzt muss jeder Patriot aktiv werden!« : Diskurslinguistische Analyse der strategischen politischen Kommunikation der Identitären Bewegung Österreich

    Master-uppsats, Stockholms universitet/Tyska

    Författare :Jesse Juopperi; [2019]
    Nyckelord :Discourse Analysis; Systemic-Functional Linguistics; Multimodality; Strategic Political Communication; New Right; Identitarian Movement; Diskursanalyse; systemisch-funktionale Linguistik; Multimodalität; strategische politische Kommunikation; Neue Rechte; Identitäre Bewegung; diskursanalys; systemisk-funktionell lingvistik; multimodalitet; strategisk politisk kommunikation; nya högern; identitära rörelsen;

    Sammanfattning : This study aims to describe the strategic political communication of the Identitarian Movement in Austria (in German known as Identitäre Bewegung Österreich) and concentrates on identifying means of persuasive language on the homepage of the movement, which is known to be nationalistic and critical towards migration. The study is based on a corpus containing a selection of blog entries, as well as a sample of images published on the homepage, and is carried out using a qualitative method combining discourse linguistics, systemic-functional linguistics and multimodal theory. LÄS MER

  5. 5. Hållbar kommunikation? : En studie om strategisk kommunikation i en nätverksorganisation


    Författare :Anna Holmström; [2019]
    Nyckelord :Kommunikation; strategisk kommunikation; meningsskapande; värdeskapande; samskapande; co-creation; nätverksorganisation;

    Sammanfattning : The study deals with the importance of strategic communication and the purpose of this thesis is to examine the challenges for strategic communication in a network organization. A network organization is an organizational form that arises increasingly as a result of today's rapid change and leads to a greater need to collaborate and exchange knowledge among stakeholders. LÄS MER