Sökning: "Strategic communication"

Visar resultat 1 - 5 av 842 uppsatser innehållade orden Strategic communication.

  1. 1. SUCCESSFUL CHANGE COMMUNICATION IN LARGE ORGANIZATIONS A Qualitative Case Study on a Planned Change in a Swedish County Council

    Master-uppsats, Institutionen för tillämpad informationsteknologi

    Författare :Caroline Wiklund; [2020-01-14]
    Nyckelord :Organizational planned change; Change communication; Case study; Swedish county council; Adopt to change; Diffusion of innovations theory DOI ; Thematic analysis;

    Sammanfattning : This qualitative case study explores a planned change project and its current change communication used to mediate change within one of Sweden’s largest county councils. A study on change communication is a relevant contribution to the field of organizational change communication as well as to large-scale organizations. LÄS MER

  2. 2. Lokala fördelar av minskade klimatutsläpp?

    Master-uppsats, Lunds universitet/Miljövetenskaplig utbildning

    Författare :Jennifer Carlestam; [2020]
    Nyckelord :sidonyttor; synergier; positiva sidoeffekter; co-benefits; lokalt klimatarbete; klimatåtgärder; Earth and Environmental Sciences;

    Sammanfattning : A growing research field shows that climate mitigation measures can entail numerous co-benefits for other policy areas, including improved air quality, enhanced energy security and reduced maintenance costs. One possible strategy for enhancing climate action can be to emphasize these co-benefits. LÄS MER

  3. 3. The Art Of Surving A Crisis : Strategic Crisis Management in Manufacturing SMEs

    Magister-uppsats, Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Författare :Simon Küffer; Tåve Uglem; [2020]
    Nyckelord :Crisis; Strategic Crisis Management; SMEs; Manufacturing Industry;

    Sammanfattning : Nowadays, there is a growing need to consider crisis management in organizations due to an increased occurrence of crises in our society. Manufacturing organizations are often affected by crises due to their supply chain reliance and many small-medium sized enterprises (SMEs) do not have the resources to work with crisis management. LÄS MER

  4. 4. "A Corona a day, keeps the virus away” - En diskursiv studie om pandemins oväntade offer

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Ebba Fridolf; Ida Nordlund; [2020]
    Nyckelord :Parakris; organisationskris; diskurs; Corporate Social Responsibility; CSR; Paracrisis; organizational crisis; discourse; Social Sciences;

    Sammanfattning : This thesis aims to investigate the phenomenon of a paracrisis and the discourses constituting it to understand the stakeholder’s contribution to the paracrisis. The studied paracrisis unfolded in the comment section of the mexican beer brand Coronas Instagram during the global outbreak of the Covid-19 virus. LÄS MER

  5. 5. Raka vägen till kvinnlig frigörelse? En multimodal socialsemiotisk analys av femvertising ur ett kritiskt feministiskt perspektiv

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Klara Ottosson; Maja Grundskog; [2020]
    Nyckelord :femvertising; feminism; postfeminism; strategic communication; digital media; Social Sciences;

    Sammanfattning : Studien syftar till att undersöka hur svenska företag använder sig av femvertising i sin digitala kommunikation. Studien görs ur ett kritisk feministiskt perspektiv och studerar och analyserar hur kvinnor och kvinnlighet porträtteras i marknadsföring idag samt hur feminism används för kommersiella syften. LÄS MER