Avancerad sökning

Visar resultat 1 - 5 av 1189 uppsatser som matchar ovanstående sökkriterier.

1. 1. "DE VILLE JU VÄCKA KÄNSLOR, JA, OCH DET FUNKADE”. En kvalitativ studie om visuell storytelling ur ett mottagarperspektiv

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Pol Almirall Sola; Tindra Örnroth; [2024-03-11]
   Nyckelord :Storytelling; visuell kommunikation; visuell storytelling; narrativ teori; scheman; dynamisk uppmärksamhetsteori; teorin för visuellt framträdande faktorer; reklamfilm;

   Sammanfattning : In a constantly and rapidly developing world where the environment, human rights and inclusivity has become more important topics on the agenda than ever before, companies have had to adapt their marketing strategies to fit society's new expectations and standards. This has led to a shift in focus – from directly selling a product to now selling a brand. LÄS MER

3. 2. KOM SOM DU ÄR. En semiotisk analys av Försvarsmaktens filmkampanjer utifrån ett genusperspektiv

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Mona Kamali; [2024-03-06]
   Nyckelord :Jämställdhet; genus; Försvarsmakt; myndighet; semiotik; kommunikation;

   Sammanfattning : In recent decades, the Swedish Armed Forces have undergone major changes as gender neutral. Men and women must fight side by side for the motherland as equals. This new conscription creates new challenges for the Swedish Armed Forces communication when both men and especially women are desired to join them. LÄS MER

4. 3. MENINGSSKAPANDE KRING HÅLLBARHET GENOM INTERN KOMMUNIKATION. En kvalitativ studie om den interna hållbarhetskommunikationen på företaget Boehringer Ingelheim

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Lovisa Henriksson; [2024-03-04]
   Nyckelord :Intern kommunikation; Meningsskapande; Intern hållbarhetskommunikation; Hållbarhetsstrategier;

   Sammanfattning : This paper aims to give an understanding of how internal communication and sustainability can contribute to sensemaking through different theories about communication, for employees at a global pharmaceutical company. This through top-down management, internal sustainability strategies, together with the usage of different types of channels, messages, and cultures. LÄS MER

5. 4. Att leda - När juridiska krav kolliderar med personliga värderingar

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Emil Hedlund; Cornelius Hägg; [2024-02-13]
   Nyckelord :Public Sector; Legal Requirements; Ethical Dilemmas; Change Management; Motivation; Critical Organizational Theory; Leadership; Political Decisions;

   Sammanfattning : This study aims to analyze the effects of the proposal regarding mandatory reporting for undocumented individuals within the Swedish public sector and how this potentially affects leaders in their efforts to motivate their employees to comply with this requirement, which is considered ethically charged. The primary focus is to understand how these leaders can motivate their employees considering legal requirements that are both legally binding and ethically sensitive. LÄS MER

7. 5. Reading Between Words and Lines: Decoding Economic Narratives from Governmental Rhetorical Landscape of Saudi Public Investment Fund In Context of Saudi Vision 2030

   Master-uppsats, Lunds universitet/Centrum för Mellanösternstudier

   Författare :Munshi Zubaer Haque; [2024]
   Nyckelord :Social Sciences;

   Sammanfattning : This research study aims to study the press releases that had been published by the Saudi Public Investment Fund for the time period, beginning in April 2016 and ending in November 20231. This research intends to understand the potential framing strategies that had been used in the official press releases of the Saudi Public Investment Fund in its communication strategy in the broader context of Saudi Vision 2030. LÄS MER